Geofencing: Smarter Digital Marketing for Local Businesses

Stop Wasting Money on Ads No One Cares About

With geofencing, your digital ads are only shown to people who will likely become your customers, not just anyone scrolling by.

At NDL Marketing Firm, we use advanced geofencing technology to deliver hyper-targeted ads based on either location or customer data, so every dollar of your ad spend works harder and smarter.

How Geofencing Works

Geofencing allows us to draw a virtual boundary around a real-world area, like a business, building, or neighborhood. When someone with a smartphone enters that area, they’re added to a custom audience and begin seeing your ads while browsing mobile apps and websites.

Or, we can flip the model entirely — using Data-Driven Geofencing to find your ideal clients based on who they are, not just where they go.

We offer two highly effective approaches:

We offer two consequential types of geofencing:

1️⃣ Location-Based Geofencing

We draw digital fences around the places your ideal customers already visit.

Examples:

Own an upscale steakhouse? We can geofence every other upscale steakhouse nearby — and serve ads to their customers.

Need skilled employees? We can geofence your competitor’s building and deliver hiring ads directly to their staff.

Once someone enters your selected area, they’ll see your ad for up to 30 days, keeping your business top-of-mind.

2️⃣ Data-Driven Geofencing

Want to target people based on specific traits instead of location? We can do that too.

Using verified consumer data, we build audiences around powerful filters like:

Property Details (e.g., roof age, square footage, property value)

Demographics (e.g., age, income, homeownership status)

Financial Triggers (e.g., home equity, mortgage type)

Examples:

A roofing company can target homeowners with roofs over 20 years old.

A reverse mortgage lender can reach homeowners over age 62 with significant equity.

Why Does Geofencing Work?

✅ Only targets high-intent customers
✅ Eliminates wasted ad spend
✅ Tracks walk-ins, calls, and form fills
✅ Reaches people before your competitors do

Ready to Target Smarter?

Geofencing isn’t just digital advertising — it’s precision marketing.
Let’s talk about how we can help your business grow with geofencing.