Alata
Alice
Open Sans
Noto Sans
Bebas Neue
Great Vibes
Rock Salt
Exo
Belgrano
Overlock
Cinzel
Indie Flower
Staatliches
Roboto Slab
Lato
Noto Serif
Open Sans
Montserrat
Ubuntu
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Amiri
Montserrat
Branding and marketing play different roles in growth. Branding builds familiarity, credibility, and trust over time, while marketing activates demand and drives action when customers are ready. When one outweighs the other too heavily, growth becomes inefficient — either you get attention without trust, or trust without enough reach.
A 60% branding / 40% marketing balance tends to be the sweet spot for most local businesses because it aligns with how people and search engines actually behave. Branding does the long-term work of making your business recognizable and easy to trust, while marketing applies just enough pressure to convert interest into action. Together, this balance lowers acquisition costs, improves conversion, and creates momentum that compounds instead of resetting every month.
(253) 985-5403
Jon@ndlmarketingfirm.com
www.ndlmarketingfirm.com
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